Interactive Tool
Lead Value Calculator
Calculate what each incoming lead is actually worth — so you know what you can afford to spend to acquire one.
Your numbers
Value per lead
- Value per lead (first sale)
- $375
- Value per lead (lifetime)
- $563
- Value per lead (with referrals)
- $647
Knowing this lets you set a rational max-CPL for paid ads and prioritize where lead follow-up automation pays for itself.
Automate Lead Follow-Up